SURVIVAL OF THE FITTEST

PLANET FITNESS FLEXES ITS MUSCLES FOR CONTINUED GROWTH 

While many companies are on the verge of burnout due to the current economic climate, Planet Fitness is fighting fit and flexing its muscles in preparation for local and off-shore expansion plans.

New to the Planet Fitness stable and first of its kind is Planet Platinum. Located in Sandton, this 100-million Rand fitness facility represented the first step in the company’s aggressive expansion strategy to capture market share in South Africa’s untapped luxury gym market.

Another first for South Africa is the recent opening of Planet Fitness Village Walk. Inspired by worldwide trends the club offers an exhilarating experience by specialising in boxing.

Notwithstanding the rapid growth of the Group, CEO Manny Rivera fully appreciates that expansion has to be controlled and will be crucial to the future success of the business.

“Meeting market demands with the best facilities and professionalism remains the goal when it comes to building on the solid foundation already in place. This year we have welcomed two more additions to our stable, Planet Fitness Rosebank and Witbank. It is indeed an exciting time.” comments Rivera. 

Now comprising of 23 health clubs; Planet Fitness aims to expand its offering to KwaZulu Natal and bring the total number of clubs to 40 fitness centres and 70 franchised clubs by 2015.